Bundling mobile phone is one of the favorite’s products while telecommunication companies plan to launch new telecommunication service. Many benefits they can get such as offering several packages on the single mobile phones and protecting the mobile telecommunication subscriber and avoid them to migrate to their competitor. Mobile telecommunication subscribers are getting many benefits as well such as cheap price but high features etc
Almost telecommunication companies in Indonesia are doing the same to provide bundling mobile phone with exclusive packages which only they can get on this bundling mobile phone. To provide massive bundling mobile phone, telecommunication companies cooperate with one or more manufactures (vendors) such as Nokia, Huawei and Nexian. Bakrie Telecom, Smart Telecom and Telkom are several telecommunication companies which offering bundling mobile phone while they launch new product and cooperate with manufactures (vendors) above. Huawei is becoming the main manufacture which hand in hand with Bakrie Telecom to provide new bundling mobile phone such Huawei series C28xx, Huwei Series C51xx and Huawei Series C61xx
However, there could be some issues while telecommunication companies provide bundling mobile phone to their mobile telecommunication subscribers. Bundling mobile phone is used to embed with the client application installed on the mobile phone to send and receive particular application. For example bundling mobile phone with BREW technology, beside inside those mobile phones are inserted with BREW platform, telecommunication companies will add more client application so then they can send and receive particular application
The big issue that could comes on bundling mobile phone which inserted with BREW platform and client application is miss configuration on the client application. If this problem happens than telecommunication companies should collect the entire of bundling mobile phone which already on the market and fix them. This is hard to do especially if telecommunication companies already sell hundreds thousands bundling mobile phone to the market
The second issue is problem on the application server. Bundling mobile phone which embedded BREW platform and client application will keep communicate to the application server while mobile telecommunication subscribers access the application. If suppose the application server is not running properly than the entire of those bundling mobile phone will experience a problem while mobile telecommunication subscribers access the application
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