Value Added Service (VAS
Beside voice, data service and messaging (SMS) services, Value Added Service (VAS) can be utilized to generate high revenue. Basically Value Added Service (VAS) adopt current service; it is only optimizing current service with new innovation and inserting some telecommunication infrastructures. The sample of Value Added Service (VAS) service which utilizes voice service is Ring Back Tone (RBT), on the messaging service (SMS) e.g. content messaging whereas on data service such as BREW service
BREW service is client service bases. Telecommunication companies should prepare should to provide contents, application, charging matrix and database. Meanwhile client application is installed on the mobile phone. Value Added Service (VAS) which using BREW platform usually provided by telecommunication companies with bundling mobile phone schema
BREW service
Server platform responsible to process session from client and response the mobile subscribers request with appropriate service. Server platform will contain application system which enable the session on BREW platform by following pre define algorithm. Application system which defined on the server platform should synchronize with the client application which installed on the mobile phone. Value Added Service (VAS) on BREW service requires contents which will be hit or downloaded by client application on the mobile phone. Server platform manages those contents and make sure that client will get appropriate content while they hit or download them. Server platform also defines what kind of charging schema will be implemented on such Value Added Service (VAS). Usually such Value Added Service (VAS) has subscription charging and pay per download. Data base will maintain the subscriber profile who already subscribed to such Value Added Service (VAS)
Embedded mobile phone
Meanwhile client application which will be deployed by manufactures on the mobile phone should match and synchronize with application on the server other wise there will come a problem in the future. Mobile phone which embedded BREW platform will have some parameters which identify manufacture and the service provider
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