Millward Brown Survey: Apple nicks top spot from Google in global brands hotlist
Smartphone market is growing very fast lately all over the world. However do you aware who is the most wanted smartphone in the world?. Recently market research company called Millward Brown compiled the list as a result of its “Brandz 2011” survey as been reported in broadbandgenie.co.uk yesterday. Broadbandgenie.co.uk reported that based on the survey conducted by Millward Brown Company, Apple is now the officially the most valuable brand in the world and it is knocking Google off the top spot.
Millward Browd is ranked the most valuable brands in the world lately and most of them are dominated by technology brands such as IBM, MacDonald, etc. The completed result is placed Apple in the first placed and then followed by Google, IBM, MacDOnalds, Microsoft, AT&T, China Mobile, General Electric, Coca Cola and Marlboro
If we go back few year ago, Google is the most valuable brand in the world but now Apple’s promotion to the number one ends Google’s four year stint in first place. As been reported in broadbandgeni.co.uk, Peter Walshe, global brands director at Millward Brown reckons it’s all to do with Apple’s suite of ‘must-have’ consumer gadgets it’s all to do with Apple’s suite of ‘must-have’ consumer gadgets. “Apple is breaking the rules in terms of its pricing model,” said Walshe. “It’s doing what luxury brands do, where the higher price the brand is, the more it seems to underpin and reinforce the desire. Obviously, it has to be allied to great products and a great experience, and Apple has nurtured that.”
Millward Brown give a note that this survey is conducted not to looking at the financial information and working out what percentage of that is attributable to the brand itself. If we talk about financial information, MB has Apple valued at $153bn while the financial markets reckon more like $320bn; and Google’s estimated worth stands at $111bn with MB vs $172bn on the stock market
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