Bundling mobile phone in Indonesia

Bundling mobile phone is giving many benefits to telecommunication companies, mobile telecommunication subscribers in Indonesia and manufactures (vendors). Bundling mobile phone is mobile phone that has been built by manufactures (vendors) some requirements requested by telecommunication companies. Bundling mobile phones existed due to telecommunication companies plan to promote a new product and service which has some features but those will be embedded on the special mobile phone. Mobile telecommunication subscribers will not find the same features on the others mobile phone when they search it on the market

The key points while telecommunication companies plan to launch bundling mobile phone are some certainty features and manufactures (vendors). Some certainty features are provided by telecommunication companies in Indonesia which will be available on this mobile phone. These features such as accessing Facebook on the new mobile phone ESIA GAYAKU launched by Bakrie Telecom, Instant Messaging (IM) through mobile phone provided by Telkomsel, BlackBerry service provided by several GSM telecommunication companies e.g. Telkomsel, Indosat, XL and CDMA platform e.g. Smart Telecom. Special features are also available on the mobile phone with embedded BREW service provided by Bakrie Telecom where through this mobile phone; subscriber will be permitted to access many features available on this bundling mobile phone.

The second thing is manufacture (vendor) who deploys the bundling mobile phone. Manufactures will build bundling mobile phone requested by telecommunication companies after they receive some features to be embedded on this bundling mobile phone. Bundling mobile phone which has high demand in Indonesia market are BlackBerry services provided by GSM and CDMA telecommunication companies and BREW service provided by Bakrie Telecom. Meanwhile the manufactures to build BlackBerry service is Research In Motion (RIM) and Huawei which build BREW service for Bakrie Telecom.

Almost telecommunication companies in Indonesia either GSM platform e.g. Telkomsel, Indosat, XL and CDMA platform e.g. Bakrie Telecom, Smart Telecom, Telkom are providing bundling mobile phone to their subscribers with many attractive features

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