There are many types of innovation of telecommunication services which can be produced by Value Added Service (VAS). The most valuable, popular and innovative Value Added Service (VAS) through mobile internet service is additional services which running under SMS and Data service. VAS service which referring to SMS service is the old one but it still running till now and generating significant revenue for the telecommunication companies. The most attractive of VAS through mobile internet service is which running under Data Service. The type of VAS service which referring to SMS and Data services can be divided it into;

1. VAS service based subscription service

Subscription service is typically running under SMS service. Mobile telecommunication subscribers should register to the service through certainty short code number before they can receive the service. The content of VAS service on subscription bases could be horoscope, news, football update, game information, movie review etc. The subscription service which is needed by teenager such as prediction on relationship is usually subscribed by many teenagers. Mobile telecommunication subscriber will receive a SMS daily bases and it could be one or more SMS per day. To stop the service, subscribers should send a SMS with certainty format to the certainty short code number

2. VAS service which embedded on the mobile phone

The new innovation of Value Added Service (VAS) is the service which involves data service to carry on VAS traffic and the application service is embedded on the mobile phone subscribers. This service is called BREW service. Mobile telecommunication subscriber is no more sending SMS with certainty format to certainty short code number. The entire of services are available on the mobile phone which already injected with BREW platform. Subscriber is just clicking the menu to accessing the VAS service which could be subscription service, download content such as wall paper, ring tone, game. The most attractive of VAS service which embedded on the mobile phone is flexibility to insert the service and advance the service based on market request such as facebook feature etc

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There are several types of integrating facebook application to the VAS services through mobile internet servicethat can be adopted by Telecommunication Company.

1. Partial facebook feature via SMS

It was that subscriber need to subscribed to facebook service provided by telecommunication company to get some features of facebook such as updating the status, adding new friend and commenting on the friend’s status. This is SMS or text service where subscriber will not view full features of facebook. All activity did by sending a SMS with particular format to the short code provided by Telecommunication Company. In this scenario, Telecommunication Company will forward the request sent by subscribers to facebook address. The benefit is any mobile phone can do this service which means that subscriber can access the facebook with Telecommunication Company as the mediator to facebook address.

2. Full facebook feature via BREW platform

It is different with service mentioned above, in this scenario subscriber can access fully facebook feature through their low mobile phone with embedded BREW platform. The problem to access facebook directly through mobile phone is it is requiring high end mobile phone with Java Application to support WAP or Opera Mini applications. Telecommunication Company should provide mobile phone with embedded BREW platform and definitely with cheap price. In this scenario, fully features of facebook is part of VAS service through mobile internet service so there will be a lot of services on the mobile phone such as download content, subscription services, etc.

Integrating facebook to the VAS service is revolutionary service and believed will produce massive responded from subscribers at the short time. In addition, Telecommunication Company provides a cheap mobile phone to with many attractive features. The thing need to be anticipated by Telecommunication Company is the internet bandwidth capacity since subscriber predicted will keep connected to internet for long time

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By integrating facebook as the part of Value Added Service (VAS) through mobile internet service, it means the mobile phone should be allowed to access to two paths of traffic;

1. Application service (download content or subscription services) to local network located on the dedicated server
2. Internet service but to the certainty address, that is facebook address

Since BREW client has static menus on the mobile phone where subscribers just push to the available menu and will redirect to the particular service (application service or facebook address) then, need to be designed backend system in order to meet such requirement. Some requirement need to be considered while deploying VAS service through mobile internet service which integrated with facebook feature on mobile phone is;

1. The account injected on the BREW client should be able to access application service and facebook address.

As mentioned above that there are two paths of traffic, it is critical to design routing policy on the network infrastructures that involved to this service2

2. Internet bandwidth capacity

As we know that facebook fever is happening right now and providing a cheap mobile phone embedded BREW platform with facebook feature will make people keep “on line” longer. It means that million people make a session at the same time and longer. as the result the internet bandwidth capacity will increase very significant

3. Radio Frequency (RF) capacity issue

More people will occupy the RF capacity at the same time and for long time. Resource availability is very critical to make sure that each session from subscriber will be served by network otherwise a lot of complaint will come due to subscribers are getting network busy while accessing the service

4. Security policy

It is very important to make sure that all service available on the mobile phone is controlled and no chance to the intruder to access internal network through mobile internet service to make a change the configuration and flood it with the huge unused traffic. In this scenario, Telecommunication Company should make sure that even subscriber will be allowed to BREW server located at internal network and allowed to browse to facebook address but nothing they can do except accessing to the authorized services

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