Innovation of telecommunication services are really needed to maintain mobile telecommunication subscribers and increasing the new one and finally gaining much more telecommunication companies’ revenue. Value Added Service (VAS) through mobile internet serviceis one of the telecommunication services which can be utilized as it could generate much kind of innovations. Value Added Service (VAS) is additional service or feature which can be inserted to the existing telecommunication service (voice, SMS and data service). Value Added Service (VAS) through mobile internet service is running by following existing telecommunication services.

There are many types of innovation of telecommunication services which can be produced by Value Added Service (VAS). The most valuable, popular and innovative Value Added Service (VAS) through mobile internet service is additional services which running under SMS and Data service. VAS service which referring to SMS service is the old one but it still running till now and generating significant revenue for the telecommunication companies. The most attractive of VAS through mobile internet service is which running under Data Service. The type of VAS service which referring to SMS and Data services can be divided it into;

1. VAS service based subscription service

Subscription service is typically running under SMS service. Mobile telecommunication subscribers should register to the service through certainty short code number before they can receive the service. The content of VAS service on subscription bases could be horoscope, news, football update, game information, movie review etc. The subscription service which is needed by teenager such as prediction on relationship is usually subscribed by many teenagers. Mobile telecommunication subscriber will receive a SMS daily bases and it could be one or more SMS per day. To stop the service, subscribers should send a SMS with certainty format to the certainty short code number

2. VAS service which embedded on the mobile phone

The new innovation of Value Added Service (VAS) is the service which involves data service to carry on VAS traffic and the application service is embedded on the mobile phone subscribers. This service is called BREW service. Mobile telecommunication subscriber is no more sending SMS with certainty format to certainty short code number. The entire of services are available on the mobile phone which already injected with BREW platform. Subscriber is just clicking the menu to accessing the VAS service which could be subscription service, download content such as wall paper, ring tone, game. The most attractive of VAS service which embedded on the mobile phone is flexibility to insert the service and advance the service based on market request such as facebook feature etc