Ring tone is one of telecommunication services which have high demand as broadband and BlackBerry services. Ring tone service in Indonesia was coming earlier than both broadband internet service and Blackberry and ring tone service did not need specific requirement on both telecommunication companies and mobile telecommunication subscribers. Ring tone is the background tone will be heard by called or calling number while voice session happen. Basically there are two types of ring tone service where mobile telecommunication subscribers can apply it than will appear on their mobile phone while calling session happen. The first is the ring tone that will be heard by calling number. To enable this feature, mobile telecommunication subscriber just set a selected ring tone on their mobile phone number. The second is the ring tone that will be heard by called mobile phone number while calling session happen. To enable this feature, mobile telecommunication subscribers should register to the ring back tone service held by telecommunication companies
Almost telecommunication companies in Indonesia such as Telkomsel, Indosat, XL, Bakrie Telecom are offering the second type ring tong service. Telecommunication companies offer many ring tone which categorize based on subscribers interest. Usually popular and hit songs will be requested very much by mobile telecommunication subscriber. However, actually telecommunication companies are offering religious song, traditional song, and western song but local artist song which on number one chart music used to requested very much by mobile telecommunication subscribers. This month the most favorite ring tones are “Tak Pernah Menyesal” by Anang, “Batal Kawin” by Project P and “Jangan Pernah Menyerah” D’Massive
It is different with ring tone service mentioned above which called Ring Back Tone Service (RBT), the first type ring tone where it will be heard by calling number, mobile telecommunication subscribers should download and save the ring tone on their mobile phone before they set it as ring tone
