New innovation of Value Added Service (VAS) on mobile internet service to fulfill mobile  shopping service needed by subscriber is telecommunication companies provided end to end the system to support the service. That is VAS service based on BREW platform. With this scenario, telecommunication companies provided mobile phone, application on the mobile phone and application server. BREW platform is giving an alternative solution to the low end handset instead of current mobile phone shopping which required high end handset and support WAP application (Java application)

Through the new mobile shopping service, subscriber will have more options before they decide to buy something to enrich their mobile phone. The benefits of new mobile phone shopping from the subscriber perspective are;

1. Subscriber will be able to browse to any available contents

Mobile shopping application is available on the handset and usually telecommunication companies will give free of charge to browse any content available (ring tone, wallpaper and game) on mobile internet service . They will be charge if subscriber decides to buy one or more of them

2. Subscriber can preview the content they would like to buy

Before subscriber decide to buy, they can preview the ring tone, wallpaper or game through mobile internet service to make sure that they are working and resulting as they expected

Meanwhile from the telecommunication perspective, the benefits of mobile phone shopping are;

1. Single point of service

Mobile shopping service on the mobile internet service with this scenario requires that telecommunication companies act as the single point of service which provides application server, contents and mobile phone/handset injected with BREW platform

2 Cheap tariff

Since no three parties involved in the mobile which used to provided a part of system, telecommunication companies can give a cheap tariff to the entire of service e.g. subscription service, download content etc

3. High flexibility on the system

Telecommunication companies can change the application server, manage the contents, and application on the handset anytime they want to for many reasons

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